1/8/2024 0 Comments Vsauce dong story tracker![]() For an added bit of fun, the team also created graphic avatars of the Vsauce hosts, the “faces” of the channels. The drops of the logo can also be used to build patterns for posters and other promotional materials. The designs feature graphic patterns that echo the forms of the logo and include "windows" for dropping in images that highlight specific videos or the subject at hand. The liquid quality of the typography extends to colorful banners that landmark each Vsauce channel page. The type is a logical update of the previous logo, which was set in Alsina. The identity’s primary typeface is Din Next Rounded. A round drop is added to the number of each channel, enhancing the idea of fluid. 2, and feature an enhanced letter “V” or “W” that can also function as a monogram. (The one-of-a-kind name was originally generated using .) The wordmarks appear in a customized Alternate Gothic No. The typography of the identity riffs on the Vsauce name with rounded letterforms that suggest liquid or sauce. The channels are also represented by different colors: green for Vsauce1, blue for Vsauce2, purple for Vsauce3, and red for WeSauce. Expanding on the existing nomenclature, the designers added a single-word tagline to each channel name that hints at the specific content: “Think,” for Vsauce1, which focuses on a mix of scientific and philosophical questions about the universe “Find,” for Vsauce2, which features knowledge and technology and “Play,” for Vsauce3, dedicated to fictional worlds and video games in particular. Along with the original Vsauce, or Vsauce1, the system integrates the additional channels launched in 2012: Vsauce2, hosted by Kevin Lieber Vsauce3, hosted by Jake Roper and WeSauce, which celebrates the creativity of the Vsauce community.Įach of these channels focuses on a different subject, and an important part of the project was finding a way to distinguish them as individual entities. They enlisted Pentagram to develop a disciplined, comprehensive system that would preserve the unpredictable spirit of the platform while helping to make it accessible to a wider audience. With the channel’s rapid growth, the team at Vsauce never really had an opportunity to think about identity and how it could help build longevity for their brand. It was launched in 2010 by the Internet personality Michael Stevens, who helps make science viral in "edutaining" videos that ask semi-absurd questions like “Is anything real?,” “How much does the Internet weigh?,” and the channel's most popular video, with over 15 million views, " What if EVERYONE jumped at once?" (Designers may know Stevens from his humorous " Defense of Comic Sans.") One of YouTube’s fastest-growing channels, Vsauce averages over 20 million viewers a month and has over 8 million dedicated subscribers. Establishing a cohesive look for the Vsauce platform, the identity plays off the unusual name and playful point of view with “fluid” typography and fresh, contemporary graphics. Pentagram has collaborated with YouTube to develop a new brand identity for Vsauce, the group of wildly popular educational channels that feature videos on science, technology, gaming, and more. As YouTube has matured into a source of original programming with audiences to rival those of any television network, its homegrown channels and series are finding themselves in the enviable position of needing many of the elements of more traditional broadcasting, including branding.
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